The Club Collection starts with the box — but it doesn't end there. Collar, apparel, accessories. Everything built for dog life in Amsterdam, sourced from the best of Europe.
€29.99/month
Monthly curated box of 100% natural treats, hand-packed by Leo and Maxim, plus full access to the Happy Tails Club community. At least 4 treats per box including our 🇳🇱 Monthly Mystery Treat.
🚀 Pre-orders open. Reserve your spot free today - no payment until July 10th. Ships late July 2026.
No payment now · €29.99/mo from July 10th · Cancel anytime
Everything you love, plus a surprise toy every month.
Three branded balls. One very happy dog.
Built for the park. Impossible to lose — it's the green one.
Matching hoodies for you and your dog. Because they're family, not an accessory.
Your morning walk, elevated. Worn by Happy Tailers who like to be recognised.
The one everyone in Amsterdam will ask about. Early members get it first.
For the morning walk that deserves to look good.
Built for whatever the Amsterdam weather decides.
Padded, adjustable, built for comfort on every walk.
Carry them everywhere. In style.
For those who carry everything — including their dog.
For every meal, unmistakably Happy Tails.
Because they deserve one too.
Keep the treats fresh. Keep the kitchen beautiful.
Premium leather. Brass hardware. Built to last.
Every member gets access to the Happy Tails Club community — Amsterdam meetups, a members WhatsApp group, Dog of the Month, and local guides curated by people who love their dogs as much as you do.
Monthly park meetups
Vondelpark, Westerpark, Oosterpark
Members WhatsApp
Vets, tips, dog-friendly spots
Dog of the Month
Your dog in the spotlight
Amsterdam guides
Best parks, cafés, vets — by members
New products land with members first — 24 hours before anything goes public.
No spam. Just the good stuff, when it drops.
You'll be the first to know when new products drop — before anyone else gets a look in. Keep an eye on your inbox.
